Lone Wolf Marketing

Welcome to ISWG for September 4, 2013. Any writer who experiences moments of insecurity can join us on this wonderful site by clicking the link.

Lately, I find myself obsessing about the same question. I’ll keep this rant short, I promise. 1194986475730032167air_stefan_bazelkov_01.svg.thumb

What’s up with traditional agents? After you’ve sent in 10, 50, 100+ queries without success, what’s next? Rejection notices used to mean your book wasn’t any good or you hit the wrong person on the wrong day. We’ve all heard the stories about Stephen King and J.K. Rowling sending out a multitude of queries. But, that was then, before a deluge of novels, short stories, and poems flooded the internet. Yes, you can rewrite your query letter and synopsis and start all over again with the same agents, many of whom don’t even acknowledge your query if they aren’t interested. (Some of the nicer ones warn you of this possibility beforehand.) Yes, I know these poor folks are swamped by submissions but what’s a writer to do?

You become desperate and load your novel up on Amazon where it disappears into the void of zillions of self-published e-books.

Then what? Massive tweets? Major Facebook pressure on all your followers? Carefully crafted platform (fancy word for attractive blog – right?). Thousands of folks want to sell your their marketing secrets for publishing and that’s fine, but I hope there’s a systematic process for publishing evolving from all this mess.

I know I’m not the first person to wonder about the possibility of a completely digital publishing house; people who read your query, respond no or yes, edit your manuscript if necessary and load it on their site.  So far, I’ve found only one reputable site. Elora’s Cave. They specialize in Romance, from sweet and innocent to extremely steamy. They are very specific about what they want, offering clear guidelines to one and all.  If they accept your manuscript, they present it to their customers for a few days and then you’re on your own. Back to lone wolf marketing.

11954241201556281584tomas_arad_heart.svg.thumbBut, what if you aren’t a Romance writer? Are there other digital publishing sites out there?

How can we make marketing a good thing instead of a mysterious burden? There, I’m done. Whew. I feel better already. Sort of.

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15 thoughts on “Lone Wolf Marketing

  1. In days gone by when Publishers loved you and took you on, it was all mysterious. Now, for Indies, the process still seems bogged down with roadblocks. I`m not into the foray YET, but with all these changes happening so quickly, what will the new forward impetus be tomorrow
    (my keyboard`s gone weird–)
    What`s the new today

  2. Thinking it might be a niche for some enterprising people.

  3. I think there are now several electronic only publishers out there. I just can’t think of their names off the top of my head!

  4. Love the pic and the quote on the website! Keep knocking on doors. Note. many traditional publishing houses have digital imprints now and they don’t require agented material. Why not try? Avon, Harlequin, Bloomsbury and more. Keep your eyes open. Things change every day. Yay! Happy IWSG Birthday!

    • Hi Mollymom. I’m glad you like my platform – er – blog setup. Digital imprints will be my next investigation. I still have the traditional print mindset, and it’s time to change that!

  5. I rather like my publisher, Musa Publishing. So far, very helpful. Their writers help each other without the usual cut-throat attitude at some houses.

    I don’t have the answer to the traditional route. The pundits say it doesn’t matter whether you go traditional or small press or indie. The marketing is the same. Selling your book is mainly up to the author. Who else has the same passion for your story as you do?

  6. Sigh, I forgot to do my IWSG post today. Anyway, good post! Yes, things are changing so quickly, and it seems it is a fluke of nature if an agent actually views and picks your piece from a query. So what are people to do?

    • After reading the kind replies to my rant, I’m looking more closely at digital imprint options. If we can creat sites for specific genres, we writers could have more of an impact on the market. But first, I must get off my butt and finish my second novel!

  7. This is why publication scares me to death! Not only is it tough to get noticed, but if and when you do, they change the rules again. I’d rather just write, but that seems to be the wrong thing to say too. Now I need a ‘platform’ before I can even begin to think about publishing.
    Sheesh!
    I’ve decided not to worry about that for now, just put my best stuff out there consistently and keep my fingers crossed!

    • Yes, I agree. Honestly, after reading daily blogs that are popping up allover on this subject, I just want to hide and write. There is so much going on I’m hoping while we’re writing, the publishing mayhem will sort itself out and, when we’re ready, we’ll know what to do – if we choose to do it:)

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